Improve your local SEO efforts when equipped with these statistics. Local businesses cannot rely upon the word of mouth to carry their reputation. Where this methodology may have worked before the age of social and mobile media, integration with search engines is a must. As such local businesses should understand that their SERP results will greatly determine their business’s profitability and clientele base. The problem that arises for many small businesses which are embarking, perhaps for the first time, into the SEO waters is how to go about ensuring traffic to their site. Here are 6 statistics about local SEO which should help you strategize how you will take on your marketing strategy.
50% of all local searches which are posted lead traffic to a site in one day if accessed from a mobile device. Additionally, 34% of tablet and computer owners visited a site from someone that posted a local store search. Those which failed to have the publicity that was desired failed to include pertinent data. When listing local ensure that:
If you want your business to be found then add local information. Directions to your location, or click to call buttons are essential to bringing up results. In a survey 67% of smartphone users indicated that they are more apt to engage ads which catered to their specific ZIP Code (or nearby area) with 61% wanting information that was customized to an even smaller radius.
88% of customers give the same creditability to an online review as they do to a personal testimony. For a local business it is extremely important to keep your local customer reviews high. Where the word of mouth can travel fast, it is not as permanent as a website review. Use sites such as Yelp, Google Local, TripAdvisor, Angie’s list, and Yahoo Local to encourage customer review surveys. Remember, if you get a bad review DO NOT RESPOND TO IT unless you have to. Going back and forth in a negative thread actually makes that negativity come to the top of the SERPs which is never a good thing.
Imagine if you had a business and never put a sign out to tell people that you were there. Your business did not put the location of the business and there was no phone number associated with it. The odds of you staying in business long would be bleak. Yet, a great many local businesses do this exact thing when posting their ads and business online. You must have your business category, phone number, products and services, hours of operation, driving directions, and other important business information.
Data research has shown that out of all advertisements 18% of those which visit a site will make a purchase. So, if the local market is targeted using the Zip Code and other information the numbers will go up even further. Mobile Phones have the highest probability of gaining local customers. Even if you are not catering to online sales, your local SEO can help to drive traffic to your physical location. 15% of in-store activity showed that people researched products and services beforepurchasing an item. One in three smartphone searches involved research on a local business immediately before going to or avoiding that location.
Where there is a great deal of data that will argue that a mobile browser is better, another will argue the mobile app. There are some considerations to both sides. Mobile browsers will allow a person to have significant SEO ranking advancements due to the mobile searches. Apps really have little to no effects on your SEO. Of course, if you have not optimized your business it will not do you a bit of good to have a mobile browser.
Local SEO is not just a buzzword; it’s a game-changer for businesses aiming to connect with their nearby customers. Statistics reveal the profound impact of local SEO on attracting and retaining customers. As of 2022, 46% of all Google searches have local intent. This means users are actively seeking products, services, or information relevant to their geographical location.
The connection between local SEO and increased foot traffic is evident in the 78% of local mobile searches that result in offline purchases. Consumers today rely on the convenience of searching for businesses “near me,” making it imperative for enterprises to optimize their local SEO strategy.
1. What is local search and why is it important for businesses?
Local search refers to the use of specialized search engines and other platforms allowing users to find local businesses within a specific geographic area. With the increasing number of mobile searches, having a strong local SEO strategy and a well-optimized business profile is crucial for businesses to be visible in search results and attract local customers.
2. What are the latest local SEO statistics that matter?
It is essential for businesses to keep up with the latest local SEO statistics that matter, especially those projected for 2023. Understanding the local search rankings and the impact of mobile searches can help businesses tailor their marketing strategy to reach local searchers effectively.
3. How can businesses optimize their Google Business Profile to improve local search visibility?
Optimizing the Google Business Profile listing is crucial. Businesses should focus on local keywords, encourage customer reviews, and ensure that all business information is accurate. A well-crafted business profile can significantly improve the chances of ranking higher in local search results.
4. Why should businesses invest in a strong local SEO strategy?
The importance of local SEO cannot be overstated. A successful local SEO strategy can help businesses stand out in an increasingly crowded marketplace. By investing in local SEO strategies, businesses can increase their visibility and attract more local customers.
Local businesses should understand that internet integration is paramount to the business’s success. Local SEO strategies should be implemented in order to drive traffic to the site and store, especially if an e-commerce site is going to be a critical part of that business. SEO should reflect the basics of your business before going into the microdata and other targeting methodologies. Do not forget the simple things that identify your business. Local SEO should be aimed to drive local traffic to your site, so cater to the locals not to global SEO research. Know your community and adjust your SEO accordingly.
How can local SEO statistics impact my marketing strategy?
By understanding and leveraging the insights from local SEO statistics, you can tailor your digital marketing strategylocal customers, leading to increased visibility and growth for your local business in search results and business listings.
What are the most important local seo statistics to consider?
Local businesses should pay attention to statistics related to local search engine optimization, such as the number of Google searches for local businesses, the conversion rate of local searches, and the impact of online reviews on local business trust.
How can I use these local SEO statistics to improve my strategy?
By understanding the local search statistics and local seo stats, businesses can tailor their local seo campaign to target the local audience more effectively, invest in a local seo strategy, and incorporate the importance of local marketing into their digital marketing strategy.
Why is it important to invest in a local SEO strategy?
Investing in a local seo strategy is crucial for businesses that want to be found online by local searchers. Without a local seo strategy in place, businesses may miss out on the opportunity to reach potential customers searching for local products or services.
What impact does local SEO have on finding local businesses?
Local search engine optimization is highly influential in helping people find local businesses when they search for specific keywords related to local products or services. A strong local seo strategy can improve a business’s local listing and visibility in local search engine results.
How do online reviews affect local businesses in the context of local SEO?
Online reviews play a significant role in local seo success as local searchers trust online reviews as much as personal recommendations. Positive online reviews can positively impact a business’s local search strategy and local business at least.
Why are local search statistics important for a local marketing strategy?
Local search statistics provide valuable insights into how local audiences search for local businesses and products online. By understanding these statistics, businesses can develop an effective local marketing strategy to reach their local audience.
How do local search engine optimization (SEO) and local organic search play a role in finding local businesses?
Local search engine optimization and local organic searches play a crucial role in helping people find information about local businesses online. It is essential for businesses to include local keywords and local seo strategy in their digital marketing efforts to improve local search visibility.
What are the digital marketing statistics that matter for local SEO in 2023?
In 2023, digital marketing statistics relevant to local SEO include the importance of a local search strategy in place, the impact of online reviews on local businesses, and the overall local seo success rate in converting local searches into customers.
How can a local SEO strategy impact the success of a local business?
A well-executed local SEO strategy can have a significant impact on the success of a local business by improving its local search visibility, increasing local organic traffic, and attracting local customers who are actively searching for local products or services.
Do I need a local SEO agency to develop a local SEO strategy for my business?
While businesses can develop a local SEO strategy on their own, working with a local SEO agency can provide expertise, resources, and industry knowledge to create and execute a robust local SEO campaign that aligns with local search engine optimization best practices.
Talk with one of our SEO specialists today and see how we can supercharge your marketing campaigns!
