There are plenty of reasons why you should optimize your website for search engines. The process of doing so can greatly impact your company in various positive ways. The more people that use the internet a year, the better of a chance you have to be recognized when using SEO. Thankfully for you, there are over 1.5 trillion, and growing, searches completed by people on search engines like Google per year. This means that without optimization, the odds of your business reaching the first page or top results are pretty low. When you use search optimization, you narrow down plenty of other options of websites and thin out the competition severely. High-quality search engine optimization can significantly influence how well your business functions. Let’s take a look at the ways in which SEO can help your company below.
Increases Inbound Traffic
Statistically, over 50 percent of individuals click on one of the first three options produced by a search engine. On top of this, over 70 percent of people never pass the first page of these same search results. That means in order to have the possible traffic on your website, you must at least be on the first page of search engine ranking results. If not, you’re losing over 70 percent of your business to top competitors. The better your search engine optimization is, the higher the search results your business will be.
The best way to reach the top of the search engine results and have the highest rankings is by optimizing your website to the best of your abilities. If you’re unfamiliar with how to do so properly and efficiently, Tested Media can help. We have plenty of number-one-rated words and results that are sure to increase the amount of business you receive.
Up Brand Awareness
If you are unfamiliar with what brand awareness is, it means the number of people who have heard of your company before. The better your company’s brand awareness is, the more potential customers you’ll receive. The thing about brand awareness is it causes a domino effect with the size of your business. The more brand awareness you have, the higher your business will rank. This is because when you have more people familiar with what you offer, they tend to recommend your company to people they know, or they continue to shop or work with you.
Search engine optimization can help with brand awareness by bringing your website results to the top of the first page of search results. This will familiarize people with your company name and make it more likely they check you out. The higher you rank, the more people will click. As mentioned previously, people tend to stay on the first page of search engine results. If you make it to the top of the page, many people will be able to see your name and embed it into their memory.
Tested Media can help you and your business grow into a bigger, well-known brand name. The higher we get you on search rankings, the more business you’ll get. Thankfully, we have had plenty of top results and can guarantee you a fantastic outcome.
Higher Level of Customer Interaction
People love companies that are capable of interacting with their customers. It builds a higher level of trust, as it makes them feel that they are cared for within the company. The better optimized your website is to search engine results, the higher your name will be within the search results. This causes higher brand awareness and ultimately leads to more service. The more business you receive, the better customer service you’ll need to have. This is because people will feel more comfortable doing business with those whom they know have their back and won’t disappoint them. You’ll be able to increase the communication between you and your customers, which will lead to additional business down the road.
The better you treat your customers, the more business you receive. Similar to brand awareness, this is also a domino effect. As you get recognized more, you have more of an opportunity to please and impress your customers. The more you impress your customers, the more people will want to do business with you.
If you aren’t getting contacted much by customers from your website, it is safe to say you’re losing business to your competition. By letting Los Angeles SEO company, Tested Media, help you out with your search engine optimization, you’ll be open to more beneficial customer interaction. Our top-notch level of results will get your company where you’ve always imagined it to be.
Easy to Navigate Website
Search engine optimization isn’t always just about the content of the website, but what it offers the customers. If people don’t enjoy the way your website is set up, they’ll leave the site and most likely head to your competitor. Statistically, it only takes seven seconds to make a first impression, so your website must make someone intrigued within that first short amount of time it takes. User-friendly websites are vital to having an efficient website that draws constant attention and holds a steady flow of customers.
The lower the bounce rate of your website, the higher in search engine results you’ll be. Bounce rate has to do with the amount of time that people remain on your website. If they tend to stay and leave almost immediately, your bounce rate will harm the ranking of your website. In order to have a low bounce rate, you need to have a website that is easy to navigate.
In order to have a website that is easily navigable, it must be well-structured, clean looking, and have all the information the customer may need at first glance or in a location easy to find. This includes contact information, information about your company, and any relevant details about your business.
The better your website is organized, the more people will be satisfied with your website and company. This could ultimately increase your retention rate. If search engine optimization is done correctly, you’ll have a beautifully created website that has everything your customer may need on it. Tested Media SEO can improve the way your website looks by giving it a beautiful aesthetic combined with perfect content.
Search Engine Optimization Can Help
If you notice your business is not operating to its full potential, or if you’re lacking customers and losing them to some of your competition, it would greatly benefit you to optimize your website with search engine optimization standards. These standards will significantly impact the way your customers see your website and how frequently your name comes up when your website’s themes are searched.
Optimizing your website on your own may seem complicated, and that’s why Tested Media is here. We can help you increase the ease of navigation of your website and cater the content to specific SEO standards. The better your search engine optimization, the more business your company will see. Tested Media can grow your business marketing services.